Kiehl’s Since 1851, the venerable New York-based purveyor of fine quality skin and hair care is introducing “superbly restorative” body care preparations made with fairly-traded, organic Moroccan Argan Oil and Argan Leaf Extract. Kiehl’s Superbly Restorative Preparations is a collection of efficacious, sensorial products that help to restore and maintain hydration, elasticity, and smoothness of skin and hair. The argan oil has been responsibly sourced from a fair trade women’s cooperative in Morocco.
The Targanine Cooperative:
A network of Berber women that work to preserve the Argan Forest by planting new trees and harvesting Argan nuts for its edible oil and health-enhancing, restorative properties. The precious oil serves as a source of dependable income and a means of improving their financial independence, access to healthcare, and education. The cooperatives promote literacy and training of women. The Targanine group includes cooperatives for mechanized production, crushing and extracting the Argan Oil and a center in charge of commercialization and quality control. Kiehl’s is proud that by sourcing from the cooperative, it continues the longstanding company mission of supporting communities around the world.
The precious oil is offered exclusively by the community, serving as a source of dependable income and a means of improving their financial independence, access to healthcare, and education.
Kiehl’s is pleased to initially introduce two Argan preparations to the Superbly Restorative Collection – Superbly Restorative Body Lotion and Superbly Restorative Dry Oil. The body lotion is a lightweight, readily-absorbed lotion that helps protect skin’s moisture barrier, restores tonicity, and provides a radiant, healthy-looking skin tone and texture. The multi-purpose dry oil for the face, body and hair protects and smoothes skin, while improving the appearance of skin tone and radiance. When used on hair, the emollient formula helps to smooth split ends and adds a healthy sheen to hair. Both products will also possess an added environmentally friendly benefit with bottles composed of 100% PCR (post consumer recycled) plastic.
Additional Superbly Restorative formulas are planned for introduction in the coming months.