New York apothecary launches interactive online communicty contest to connect the extended kiehls' family. And Offers a Chance to Win a Full Year of Kiehl’s Products 
Hit The Open Road with Kiehl’s : A note from Kiehl's to Beauty's Spot readers.
Kiehl’s has launched the interactive contest and community, “Kiehl’s Open Road ,” at http://www.playtheopenroad.com/.
From March 21 through May 15, friends of Kiehl’s can add themselves to our interactive map and then invite their friends and family to do the same. We’ll track each player’s active links as they build their connections, and at the end of the program, the player with the most connections on the map will receive one full year’s supply of Kiehl’s products.
There will only be one ultimate prize during the contest, but all “Kiehl’s Open Road” players will be able to experience Kiehl’s products – players can request samples of Kiehl’s new Ultra Facial Cleanser, and every week through May 15, 10 players chosen at random will receive full sized Ultra Facial Celanser.
Kiehl's was founded as an old-world apothecary in New York's East Village neighborhood. Its unique, extensive background represents a blend of cosmetic, pharmaceutical, herbal, and medicinal knowledge developed and passed on through the generations. In addition to Kiehl's freestanding stores, Kiehl's products are available at Kiehls.com, by mail order at 1-800-KIEHLS-1 as well as through select specialty retailers.
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