Aveda at Alexander Wang

Aveda is doing big things for their 30th anniversary and I can't wait to tell you about them. Unfortunately I am not allowed to yet. Until then check out their amazing looks from the Alexander Wang show with a step by step how-to below.

The Look:

This look is about the girl who’s just left the gym and has pulled her hair back into a “sweaty,” textured, undone half-pony. The bottom is loose and the texture is dry.

Lead Hair: Eugene Souleiman for Aveda
Aveda Lead: Dennis Clendennen Dennis Clendennen, Dionysus, The Woodlands, Texas

Get the Look/Step-by-Step:

Step 1: Spray Aveda Volumizing Tonic throughout dry hair and finger comb to create a “sweaty” texture – a.k.a. – “gym hair.”

Step 2: Mist Aveda Air Control Hair Spray onto hair and pull top half into a ponytail. Twist hair from the top of the pony to the end and dry with a diffuser.

Step 3: Sprinkle Aveda Pure Abundance Hair Potion at the roots and rake it through with fingers to add texture, volume and grip.

Step 4: Massage the twisted pony upwards while drying with a diffuser to add texture and flyaways.

Step 5: Release ponytail so that hair is loose with messy tendril curls. Spray with Air Control Hair Spray and dry again with a diffuser.

Step 6: Bring the top and sides of hair together into a half-pony and secure tightly at the crown with a black string.

Step 7: Rake hands through roots once more to add roughness and texture.

Aveda Products Used:
Volumizing Tonic
Pure Abundance Hair Potion
Air Control Hair Spray

Lead Stylist Quotes:

Q: What was your inspiration for this look? How did you collaborate with the designer o create the look?

“The collection is very much street wear and athletics inspired. This is a girl who has been playing basketball all day and has casually pulled her hair back. The crown is damp to capture a ‘sweaty’ look and the bottom is dryer, full of texture and flyaways.”

Q: How could a woman achieve this look on her own?

“This is a look that works well for long hair and can be easily adapted to create a slightly more polished effect. The key to this look is to create texture at the roots and loose, messy waves at the ends.”

Designer Quotes:

Q: What is the inspiration for your collection? What is the look you are capturing?

“This season, I was inspired to push fashion in a new direction and challenge myself to create something very different, new and fresh. This look reveals another dimension of the ‘girl’; she’s street-smart, athletic and casual with a hint of Miami Vice—basketball meets walk-of-shame. Colors are art deco inspired, faded and sun bleached.”

Q: You have made a real effort to “green” your show this season. How do you feel about this accomplishment?

“It feels good to contribute to such an important cause—and I thank Aveda for their help and guidance. The environment is such an important concern and it can sometimes feel overwhelming so it’s great to remember that every bit helps.”

Q: Have you made any additional efforts in your own life to care for the planet? i.e., not using bottled water at home? Turning your thermostat down? Bringing your own bag to the grocery store?

“We’ve recently moved our studio into a new building and we are utilizing all the natural light to minimize our reliance on lamps and overhead lighting. We also replaced bottled water with Brita filters and eliminated disposable cups, plates and cutlery.”